EBI Consulting is seeking a Marketing Technology Specialist to manage our marketing technology, ensure data accuracy and integration, and implement marketing automation campaigns. The ideal candidate should be passionate about marketing technology and possess a strong understanding of marketing automation tools. This is an excellent opportunity to accelerate your career growth on a team of like-minded professionals at a nationally recognized Top 200 Environmental Firm.
This is a full-time salaried position. The ideal candidate will be based near our Burlington, MA corporate headquarters (the Greater Boston area) and excited about a hybrid work environment. This is an early-career position and is budgeted as such.
Essential Duties and Responsibilities
· Manage and maintain our marketing technology, including but not limited to marketing automation platforms, CRM systems, and analytics tools
· Ensure data accuracy and integration across all marketing technology platforms
· Develop and execute marketing automation campaigns, including lead nurturing, lead scoring, and customer lifecycle campaigns
· Collaborate with cross-functional teams to ensure that marketing automation campaigns align with business objectives and goals
· Monitor and report on the performance of marketing automation campaigns, providing insights and recommendations for improvement
· Revise and maintain EBI’s Website
· Stay up-to-date with the latest marketing technology trends, tools, and best practices
· Manage relationships with external vendors, agencies, and partners as needed
Qualifications and Capabilities
· Bachelor’s degree in marketing, computer science, or a related field
· 2-5 years of proven experience as a Marketing Technical Specialist or similar role
· Strong understanding of marketing automation platforms, such as Pardot, and Salesforce
· Experience with data integration and data management best practices
· Strong analytical and problem-solving skills, with the ability to make data-driven decisions
· Excellent communication, collaboration, and project management skills
At EBI, we cultivate a welcoming and collaborative culture. We are proud to be an Equal Employment Opportunity employer and encourage diverse candidates to apply. We do not discriminate against qualified individuals based on their status as a protected veteran or individuals with disabilities, nor do we discriminate based on sex, race, color, religion, national origin, age, marital status, gender identity, gender expression, or sexual orientation. All vendors are expected to maintain a working environment free from discrimination or harassment.