Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. …
Marketing, Communications, Publishing Resources
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these …
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and …
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
…
Think Fast, Talk Smart: Communication Techniques
‘Whether you’re giving a toast or presenting in a meeting, communication is critical to …
‘Minorities in Publishing is an interview-format podcast where Jennifer discusses the lack of diversity in the book …
‘The Critical Media Studies podcast discusses the interplay of technology and culture from an academic perspective. Each week we consider …
‘Ever wonder why misunderstandings are so common? Or why conflict often spins out of control? Curious about the …
“Welcome to The Marketing Millennials! Join us as we go on a journey with today’s marketing leaders …
