LinkedIn: Follow Companies

Many companies recruit directly through LinkedIn. Some use the job posting feature you can access through the “Jobs” tab, but others simply send out job opportunities as “updates” from their corporate LinkedIn page. By “following” a company, these updates will show up in your news feed on your home page allowing you to see and react to them quickly. If a recruiter posts a new job from their personal LinkedIn account you’ll usually see that in your news feed if you are following the corporate account. You can then “follow” or connect with the recruiter as well for a more direct line to new job postings.

Even without job opportunities, following a company can be valuable. Many companies scan your LinkedIn profile before they even contact you. Maybe a current staff member suggested your name to them, or maybe you came up in their search based on your profile, or they are following up on your online application for a position by researching you on LinkedIn before calling you. There are many reasons why they might see you on LinkedIn before talking with you. Who do you imagine they will be most impressed with? Someone who has a good profile, but nothing else or someone who has been following them and their largest competitors and has participated using comments on their previous corporate posts?