LinkedIn: Share Content and Build Credibility

Once you have built up a personal network, use it to stay on the radar. Share articles about your area of professional interest. Participate in discussions in the groups you have joined. This is a great way to stay in contact with people in your network without having to find a reason to directly message individuals on a regular basis. Commenting on your industry through article sharing and commenting on updates also helps establish you as someone who is passionate enough about the industry to spend personal time contributing to the industry.

More than 80% of recruiters indicate that they are using LinkedIn to help gauge candidate interest in the industry (searching for industry related posts) and looking for examples of written or design work to help evaluate ability.

As you advance in your career, if you really enjoy creating professional content in your field, you can consider activating the “Creator Mode” option.

Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn. Learn how to manage creator mode and edit your topics.

Once you turn on creator mode:

  • The Connect button on your profile will change to Follow. LinkedIn displays the number of followers you have in your profile introduction.
  • You can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you.
  • LinkedIn highlights your original content on your profile by moving your Featured and Activity sections to be first on your profile. In addition, the Activity section on your profile will no longer include your likes, comments and other activities (They will still be available when you click on See all activity).
  • You become eligible to be featured as a suggested creator to follow so potential followers can discover you and your content across LinkedIn.
  • You can get access to creator tools such as LinkedIn Live Video and LinkedIn Newsletter if you meet the access criteria.