Advertising and Public Relations: Public Diplomacy Minor

MINOR IN PUBLIC DIPLOMACY

The Minor in Public Diplomacy (18 credit) will prepare students interested in careers that require knowledge and application of global affairs, international relations, and foreign policy as well as cross-cultural understanding and communication, global strategic communication management, digital media, brand and reputation management and project management.

Students learn how nations build their image, brand and reputation; how corporate social responsibility is participates in a country’s public diplomacy efforts; how sports are used to break diplomatic barriers; how pop culture celebrities, such as actors, musicians and athletes, are used to bring countries together; and how the future of public diplomacy is inextricably tied to the future of media.

By Molly Zapp
Molly Zapp